diff --git a/app/soapbox/features/soapbox_config/index.tsx b/app/soapbox/features/soapbox_config/index.tsx
index fd339cf5c..222c44434 100644
--- a/app/soapbox/features/soapbox_config/index.tsx
+++ b/app/soapbox/features/soapbox_config/index.tsx
@@ -48,6 +48,7 @@ const messages = defineMessages({
   promoPanelIconsLink: { id: 'soapbox_config.hints.promo_panel_icons.link', defaultMessage: 'Soapbox Icons List' },
   authenticatedProfileLabel: { id: 'soapbox_config.authenticated_profile_label', defaultMessage: 'Profiles require authentication' },
   authenticatedProfileHint: { id: 'soapbox_config.authenticated_profile_hint', defaultMessage: 'Users must be logged-in to view replies and media on user profiles.' },
+  displayCtaLabel: { id: 'soapbox_config.cta_label', defaultMessage: 'Display call to action panels if not authenticated' },
   singleUserModeLabel: { id: 'soapbox_config.single_user_mode_label', defaultMessage: 'Single user mode' },
   singleUserModeHint: { id: 'soapbox_config.single_user_mode_hint', defaultMessage: 'Front page will redirect to a given user profile.' },
   singleUserModeProfileLabel: { id: 'soapbox_config.single_user_mode_profile_label', defaultMessage: 'Main user handle' },
@@ -261,6 +262,13 @@ const SoapboxConfig: React.FC = () => {
               />
             </ListItem>
 
+            <ListItem label={intl.formatMessage(messages.displayCtaLabel)}>
+              <Toggle
+                checked={soapbox.displayCta === true}
+                onChange={handleChange(['displayCta'], (e) => e.target.checked)}
+              />
+            </ListItem>
+
             <ListItem
               label={intl.formatMessage(messages.authenticatedProfileLabel)}
               hint={intl.formatMessage(messages.authenticatedProfileHint)}
diff --git a/app/soapbox/features/status/components/thread-login-cta.tsx b/app/soapbox/features/status/components/thread-login-cta.tsx
index 07c244bee..e73a8e18b 100644
--- a/app/soapbox/features/status/components/thread-login-cta.tsx
+++ b/app/soapbox/features/status/components/thread-login-cta.tsx
@@ -2,12 +2,15 @@ import React from 'react';
 import { FormattedMessage } from 'react-intl';
 
 import { Card, CardTitle, Text, Stack, Button } from 'soapbox/components/ui';
-import { useAppSelector } from 'soapbox/hooks';
+import { useAppSelector, useSoapboxConfig } from 'soapbox/hooks';
 
 /** Prompts logged-out users to log in when viewing a thread. */
 const ThreadLoginCta: React.FC = () => {
+  const { displayCta } = useSoapboxConfig();
   const siteTitle = useAppSelector(state => state.instance.title);
 
+  if (!displayCta) return null;
+
   return (
     <Card className='px-6 py-12 space-y-6 text-center' variant='rounded'>
       <Stack>
diff --git a/app/soapbox/features/ui/components/cta-banner.tsx b/app/soapbox/features/ui/components/cta-banner.tsx
index 9d83c6702..fa4ceba90 100644
--- a/app/soapbox/features/ui/components/cta-banner.tsx
+++ b/app/soapbox/features/ui/components/cta-banner.tsx
@@ -5,11 +5,11 @@ import { Banner, Button, HStack, Stack, Text } from 'soapbox/components/ui';
 import { useAppSelector, useSoapboxConfig } from 'soapbox/hooks';
 
 const CtaBanner = () => {
-  const { singleUserMode } = useSoapboxConfig();
+  const { displayCta, singleUserMode } = useSoapboxConfig();
   const siteTitle = useAppSelector((state) => state.instance.title);
   const me = useAppSelector((state) => state.me);
 
-  if (me || singleUserMode) return null;
+  if (me || !displayCta || singleUserMode) return null;
 
   return (
     <div data-testid='cta-banner' className='hidden lg:block'>
diff --git a/app/soapbox/normalizers/soapbox/soapbox_config.ts b/app/soapbox/normalizers/soapbox/soapbox_config.ts
index 75426e6c0..d9f1e5bb3 100644
--- a/app/soapbox/normalizers/soapbox/soapbox_config.ts
+++ b/app/soapbox/normalizers/soapbox/soapbox_config.ts
@@ -112,6 +112,7 @@ export const SoapboxConfigRecord = ImmutableRecord({
   singleUserModeProfile: '',
   linkFooterMessage: '',
   links: ImmutableMap<string, string>(),
+  displayCta: true,
 }, 'SoapboxConfig');
 
 type SoapboxConfigMap = ImmutableMap<string, any>;