diff --git a/src/features/edit-identity/index.tsx b/src/features/edit-identity/index.tsx
index 89eae1e45..131dd23c7 100644
--- a/src/features/edit-identity/index.tsx
+++ b/src/features/edit-identity/index.tsx
@@ -20,7 +20,7 @@ const messages = defineMessages({
   unverified: { id: 'edit_profile.fields.nip05_unverified', defaultMessage: 'Name could not be verified and won\'t be used.' },
   success: { id: 'edit_profile.success', defaultMessage: 'Your profile has been successfully saved!' },
   error: { id: 'edit_profile.error', defaultMessage: 'Profile update failed' },
-  placeholder: { id: 'edit_identity.reason_placeholder', defaultMessage: 'Why do you want this name?' },
+  placeholder: { id: 'edit_identity.reason_placeholder', defaultMessage: 'Why do you want to be part of the {siteTitle} community?' },
   requested: { id: 'edit_identity.requested', defaultMessage: 'Name requested' },
 });
 
@@ -82,7 +82,7 @@ const EditIdentity: React.FC<IEditIdentity> = () => {
           <UsernameInput value={username} onChange={(e) => setUsername(e.target.value)} disabled={isPending} />
           <Textarea
             name='reason'
-            placeholder={intl.formatMessage(messages.placeholder)}
+            placeholder={intl.formatMessage(messages.placeholder, { siteTitle: instance.title })}
             maxLength={500}
             onChange={(e) => setReason(e.target.value)}
             disabled={isPending}
diff --git a/src/locales/en.json b/src/locales/en.json
index ea8a39a1f..20c070fef 100644
--- a/src/locales/en.json
+++ b/src/locales/en.json
@@ -647,7 +647,7 @@
   "edit_federation.unlisted": "Force posts unlisted",
   "edit_identity.names_title": "Names",
   "edit_identity.pending_names_title": "Requested Names",
-  "edit_identity.reason_placeholder": "Why do you want this name?",
+  "edit_identity.reason_placeholder": "Why do you want to be part of the {siteTitle} community?",
   "edit_identity.request": "Request",
   "edit_identity.requested": "Name requested",
   "edit_password.header": "Change Password",
diff --git a/src/locales/pt-BR.json b/src/locales/pt-BR.json
index 675c84a25..1cce713ed 100644
--- a/src/locales/pt-BR.json
+++ b/src/locales/pt-BR.json
@@ -648,7 +648,7 @@
   "edit_federation.unlisted": "Forçar posts não listados",
   "edit_identity.names_title": "Nomes",
   "edit_identity.pending_names_title": "Nomes solicitados",
-  "edit_identity.reason_placeholder": "Por que você quer esse nome?",
+  "edit_identity.reason_placeholder": "Por que você quer fazer parte da comunidade {siteTitle}?",
   "edit_identity.request": "Solicitar",
   "edit_identity.requested": "Nome solicitado",
   "edit_password.header": "Alterar senha",