diff --git a/app/soapbox/features/notifications/index.js b/app/soapbox/features/notifications/index.js
index 5de2151b5..8e4982ce0 100644
--- a/app/soapbox/features/notifications/index.js
+++ b/app/soapbox/features/notifications/index.js
@@ -20,6 +20,7 @@ import ScrollableList from '../../components/scrollable_list';
 import LoadGap from '../../components/load_gap';
 import TimelineQueueButtonHeader from  '../../components/timeline_queue_button_header';
 import { getSettings } from 'soapbox/actions/settings';
+import PlaceholderNotification from 'soapbox/features/placeholder/components/placeholder_notification';
 
 const messages = defineMessages({
   title: { id: 'column.notifications', defaultMessage: 'Notifications' },
@@ -170,6 +171,8 @@ class Notifications extends React.PureComponent {
         showLoading={isLoading && notifications.size === 0}
         hasMore={hasMore}
         emptyMessage={emptyMessage}
+        placeholderComponent={PlaceholderNotification}
+        placeholderCount={20}
         onLoadMore={this.handleLoadOlder}
         onScrollToTop={this.handleScrollToTop}
         onScroll={this.handleScroll}
diff --git a/app/soapbox/features/placeholder/components/placeholder_account.js b/app/soapbox/features/placeholder/components/placeholder_account.js
new file mode 100644
index 000000000..95771ec8a
--- /dev/null
+++ b/app/soapbox/features/placeholder/components/placeholder_account.js
@@ -0,0 +1,22 @@
+import React from 'react';
+import PlaceholderAvatar from './placeholder_avatar';
+import PlaceholderDisplayName from './placeholder_display_name';
+
+export default class PlaceholderAccount extends React.Component {
+
+  render() {
+    return (
+      <div className='account'>
+        <div className='account__wrapper'>
+          <span className='account__display-name'>
+            <div className='account__avatar-wrapper'>
+              <PlaceholderAvatar size={36} />
+            </div>
+            <PlaceholderDisplayName minLength={3} maxLength={25} />
+          </span>
+        </div>
+      </div>
+    );
+  }
+
+}
diff --git a/app/soapbox/features/placeholder/components/placeholder_display_name.js b/app/soapbox/features/placeholder/components/placeholder_display_name.js
index dd5c2ad47..57112bc14 100644
--- a/app/soapbox/features/placeholder/components/placeholder_display_name.js
+++ b/app/soapbox/features/placeholder/components/placeholder_display_name.js
@@ -12,14 +12,16 @@ export default class DisplayName extends React.Component {
   render() {
     const { maxLength, minLength } = this.props;
     const length = randomIntFromInterval(maxLength, minLength);
+    const acctLength = randomIntFromInterval(maxLength, minLength);
 
     return (
-      <span className='display-name'>
+      <span className='display-name display-name--placeholder'>
         <span>
           <span className='display-name__name'>
             <bdi><strong className='display-name__html'>{generateText(length)}</strong></bdi>
           </span>
         </span>
+        <span class='display-name__account'>{generateText(acctLength)}</span>
       </span>
     );
   }
diff --git a/app/soapbox/features/placeholder/components/placeholder_notification.js b/app/soapbox/features/placeholder/components/placeholder_notification.js
new file mode 100644
index 000000000..813124e0e
--- /dev/null
+++ b/app/soapbox/features/placeholder/components/placeholder_notification.js
@@ -0,0 +1,27 @@
+import React from 'react';
+import PlaceholderAccount from './placeholder_account';
+import { randomIntFromInterval, generateText } from '../utils';
+
+export default class PlaceholderNotification extends React.Component {
+
+  shouldComponentUpdate() {
+    // Re-rendering this will just cause the random lengths to jump around.
+    // There's basically no reason to ever do it.
+    return false;
+  }
+
+  render() {
+    return (
+      <div className='notification notification-follow notification--placeholder' tabIndex='0'>
+        <div className='notification__message'>
+          <span>
+            {generateText(randomIntFromInterval(15, 30))}
+          </span>
+        </div>
+
+        <PlaceholderAccount />
+      </div>
+    );
+  }
+
+}
diff --git a/app/soapbox/features/placeholder/components/placeholder_status_content.js b/app/soapbox/features/placeholder/components/placeholder_status_content.js
index cf47c80d1..f3f4e951c 100644
--- a/app/soapbox/features/placeholder/components/placeholder_status_content.js
+++ b/app/soapbox/features/placeholder/components/placeholder_status_content.js
@@ -14,7 +14,7 @@ export default class PlaceholderStatusContent extends React.Component {
     const length = randomIntFromInterval(maxLength, minLength);
 
     return(
-      <div className='status__content' tabIndex='0' key='content'>
+      <div className='status__content status__content--placeholder' tabIndex='0' key='content'>
         {generateText(length)}
       </div>
     );
diff --git a/app/styles/application.scss b/app/styles/application.scss
index 1e0be7267..89d99a949 100644
--- a/app/styles/application.scss
+++ b/app/styles/application.scss
@@ -29,6 +29,7 @@
 @import 'demetricator';
 @import 'chats';
 @import 'navigation';
+@import 'placeholder';
 
 // COMPONENTS
 @import 'components/buttons';
diff --git a/app/styles/basics.scss b/app/styles/basics.scss
index f53400e54..4694adbfd 100644
--- a/app/styles/basics.scss
+++ b/app/styles/basics.scss
@@ -204,43 +204,3 @@ noscript {
 .greentext {
   color: #789922;
 }
-
-.placeholder-status {
-  position: relative;
-
-  &::before {
-    content: '';
-    display: block;
-    position: absolute;
-    top: 0;
-    left: 0;
-    right: 0;
-    bottom: 0;
-    width: 100%;
-    height: 100%;
-    background-image: linear-gradient(
-      90deg,
-      hsla(var(--foreground-color_hsl), 0) 0%,
-      hsla(var(--foreground-color_hsl), 0) 25%,
-      var(--foreground-color) 50%,
-      hsla(var(--foreground-color_hsl), 0) 70%,
-      hsla(var(--foreground-color_hsl), 0) 100%
-    );
-    background-size: 200%;
-    animation: placeholder-pulse 2s infinite;
-    z-index: 1;
-    opacity: 0.9;
-  }
-
-  .status__display-name strong,
-  .status__content {
-    letter-spacing: -1px;
-    color: var(--brand-color);
-    opacity: 0.1;
-  }
-}
-
-@keyframes placeholder-pulse {
-  0% { background-position-x: 200%; }
-  100% { background-position-x: 0; }
-}
diff --git a/app/styles/placeholder.scss b/app/styles/placeholder.scss
new file mode 100644
index 000000000..c30d33a5b
--- /dev/null
+++ b/app/styles/placeholder.scss
@@ -0,0 +1,57 @@
+.placeholder-status,
+.notification--placeholder {
+  position: relative;
+
+  &::before {
+    content: '';
+    display: block;
+    position: absolute;
+    top: 0;
+    left: 0;
+    right: 0;
+    bottom: 0;
+    width: 100%;
+    height: 100%;
+    background-image: linear-gradient(
+      90deg,
+      hsla(var(--foreground-color_hsl), 0) 0%,
+      hsla(var(--foreground-color_hsl), 0) 25%,
+      var(--foreground-color) 50%,
+      hsla(var(--foreground-color_hsl), 0) 70%,
+      hsla(var(--foreground-color_hsl), 0) 100%
+    );
+    background-size: 200%;
+    animation: placeholder-pulse 2s infinite;
+    z-index: 1;
+    opacity: 0.9;
+  }
+}
+
+.placeholder-status .display-name__account {
+  display: none;
+}
+
+@keyframes placeholder-pulse {
+  0% { background-position-x: 200%; }
+  100% { background-position-x: 0; }
+}
+
+.notification--placeholder {
+  .notification__message span {
+    color: var(--brand-color);
+    opacity: 0.1;
+  }
+}
+
+.status__content--placeholder,
+.display-name--placeholder {
+  letter-spacing: -1px;
+  color: var(--brand-color) !important;
+  opacity: 0.1;
+}
+
+.display-name--placeholder {
+  .display-name__html {
+    color: var(--brand-color) !important;
+  }
+}